Willis Batz-Kamby is a Minneapolis Southsider whose passion for apparel design began in the late nineties with a backwards cap and a pair of Reebok sneakers. His costume bin, the cradle of his mismatched personal style, outlasted the nineties and now serves as a major inspiration for his bold and vibrant collections. A lover of prints and patterns, Willis uses recognizable silhouettes and relatable images that invoke a sense of nostalgia and playfulness among his target market. Willis translates his charismatic and humorous approach to apparel design into fun and youthful collections. Along with his knowledge of pop culture and the streetwear industry, his travels through Europe and his Colorado roots act as a catalyst for his collections in an attempt to design comfortable and stylish clothes for the adventurous souls of the millennial generation.
Innit is Willis’ love letter to his ten year old self, inspired by the vibrancy and magnetic lure of his favorite city in the world; London, England. Constant exposure to maps, transit posters, classic football shirts, and late night pints helped to create this line of retro sport based streetwear. Anchored in knit tops, denim bottoms, and printed outerwear, this collection of mismatched menswear is built for young city dwellers and misplaced marauders who aren’t ready to grow up just yet.