Alyssa’s dream of becoming a fashion designer started when she first discovered Vogue. Enchanted by the clothing editorials and the art, she was inspired to pursue a career in the fashion industry. As a designer, she aims to create women’s ready-to-wear clothing that make the wearer feel empowered. She focuses on creating looks that are sexy, strong, and confident. Alyssa is inspired by the structure of men’s clothes and adds feminine elements through fit, print and textural elements. Alyssa loves fashion illustration and ideation. Her goal is to become a trend forecaster.
Jaunty is inspired by the juxtaposition of the strong structure and classic look of men’s suiting from the 1920’s paired with beautiful lingerie. Women who represent Jaunty express themselves in a lively, cheerful, and self-confident manner. Fashion is all about having fun and expressing your personal style. This collection is created for women who aren’t afraid to be daring. A woman should not only feel confident, she should also feel powerful in these clothes.