Sartorial passions and a love for action sports paved the way for Laura’s journey into apparel design. As an athletic-minded designer, her initial focus was the fusion of form and function, constantly aiming to blur the lines between sportswear and streetwear. Her two internships in the innovation department at California-based surf company, Hurley, deepened her understanding of what it means to design for the modern-day athlete. Since gaining a strong foundation in sportswear design, Laura felt a desire to broaden her repertoire and challenge herself by designing a high-end collection of women’s ready-to-wear.
Laura’s collection reflects a unique blend of the east and west coasts. The dichotomy of the east’s polished sophistication and the west’s effortless cool inspired Laura to play with both relaxed and structured silhouettes. Incorporating hand-dyed silks, Italian wool, and genuine leather, her designs focus on fine fabrics that are rich in color and texture. Her collection offers the modern day woman an assortment of progressive pieces to be mixed, matched, and layered for any season, any coast.
To learn more about Laura and her work please visit www.lauraschaeferdesign.com